Tuesday, November 17, 2015
A National Geographic "emerging explorer," filmmaker and globally recognized advocate on water issues, Alexandra Cousteau continues the work of her renowned grandfather Jacques-Yves Cousteau and her father Philippe Cousteau Sr. She has mastered the remarkable storytelling tradition handed down to her and has the unique ability to inspire audiences on the weighty issues of policy, politics and action.
Cousteau is dedicated to advocating the importance of conservation and the sustainable management of water in order to preserve a healthy planet. Her global initiatives seek to inspire and empower individuals to protect not only the ocean and its inhabitants, but also the human communities that rely on freshwater resources.
Born into the family business, Cousteau joined her parents in Easter Island on her first expedition at just four months old. By the age of three, she had toured Africa, exploring Egypt, Tunisia, Uganda and Kenya in the arms of her father. Like her father, she is one of the few who learned to scuba dive with Captain Cousteau himself at the tender age of seven. It is against this backdrop that Cousteau weaves the romance of adventure and discovery into a modern call for action.
Fluent in English, French and Spanish, Cousteau is rapidly building a significant global audience of her own. By coupling traditional media tours and film with social media platforms, Alexandra Cousteau has helped NGOs as well as government- and corporate-led water programs engage record audiences for action.
Cousteau builds upon the more than 60 years of global name recognition to engage consumers who expect to hear credible environmental information from the third generation of this pioneering family of explorers. For millions around the globe, “Cousteau” is synonymous with discovery and the protection of our natural world. When Jacques-Yves Cousteau earned the first of his three Oscars for Le Monde du Silence in 1957, he paved the way for leveraging film and media to teach environmental stewardship. In the television series The Underwater World of Jacques Cousteau, Alexandra Cousteau’s father and her grandfather produced the most popular documentary series in broadcast history, setting a record at the time for Emmys and eventually showing in more than 100 nations, from the Soviet Union to Brazil and Japan. In addition to being widely credited for turning National Geographic into a global brand, the family still holds the publications record for cover stories.
An environmental advocate and water policy expert, Alexandra Cousteau urges people to view global water issues not as a disparate collection of unrelated problems, but rather through a systems-based approach that recognizes the fundamental interconnectivity of these issues and places renewed emphasis on protecting our planet's most vital resource.
She advocates an approach that recognizes how crucial it is to preserve natural water systems while taking into account the numerous demands, threats and developments within a watershed. From managing resources and addressing pollution to planning appropriately for the placement of cities, factories and farms, she focuses on careful economic planning and ecosystem-based management to preserve and sustain a healthy Earth for generations to come.