WSRE Video on Demand - Conversations with Jeff Weeks: Mona Amodeo
A branding and sustainability expert, Mona Amodeo is the President /Founder of ID Group Consulting + Creative. On this edition of Conversations with Jeff Weeks, Amodeo discusses how simply “going green” is no longer just good public relations. Companies are discovering being environmentally friendly can add to their bottom line. On the next Conversations, Jeff visits with Dr. Mona Amodeo to discuss sustainability and the changing perceptions business leaders have toward being environmentally conscience. Amodeo, a management consultant, specializing in whole systems branding, explains why being a sustainable company is a must in today's marketplace. Amodeo, who recently was part of a documentary entitled “So Right So Smart” makes the case as to why companies who do not embrace sound environmental practices will be left behind. The conversation is a must watch for any organizational leader.